Ed Hardy Brand: Taking Over the World?

Writers: Taylor Vazquez, Jennifer Dobie, Amy Hall

If you do not know what Ed Hardy is, then you must been sleeping under a rock or your parents have kept you hidden from society. But here is a link for you [click here], it is a small interview of the Ed Hardy Brand. Back to my topic which I have not explained, but maybe you actually read my title and probably might have a glimpse of what is on my mind.

Christian Audigier is a very successful man no doubt, but enough with the monopoly. In 2004, he came out with his oddly widely popular tattoo inspired brand: Ed Hardy. At first, I have to admit, even though I really do not want any of you to know, but to keep this from being bias I must, I actually thought it was pretty cool and very edgy. Then it became too much. Not only did he come out with his line, of course it was not enough, he came out with a perfume line, under garment line, swimwear, school supplies, car accessories, bedroom accessories, wine, and yes, a restaurant, in Dubai. Yes I know, he has been very busy taking over the world. What I mean by Ed Hardy taking over the world is as you can see his brand has spread through almost every aspect of the Fashion, Restaurant, School Supply, Vehicle, Alcohol, and Interior Industry. It is getting to the point where it is basically too much. You can wear Ed Hardy undergarments and clothing, drinking Ed Hardy wine all while you are lying in your Ed Hardy decked out room and if you are feeling really “sassy” you can go visit his restaurant and drink your wine there. Ed Hardy never has to leave you with his same boring tattoo inspired work. Some Ed Hardy believers/wearers are probably angry with me because I refuse to wear that disease. I will not support this monopoly. Now some are probably saying well he isn’t such a bad guy, he does give his money to charities that work with children. Yes, I know. But that is not what my argument is about. It is about how the Ed Hardy Brand is getting too much and it just need to stop. He does not need to put his name everywhere and anywhere to help support his charities. He would still be successful with just a clothing, undergarment, and perfume line. But again as I said, enough is enough. I am tired of seeing Ed Hardy everywhere I turn. Plus people who wear Ed Hardy simply look stupid and absolutely un-fashion forward; take it from an Apparel Design Major.