Black, White, and The Red Barn

Brittany Anthony, Dakota Miller, and Scott Tylenda

At the Red House, everyone can get along apparently. But what is the Red House you may ask? Well it is a furniture store but you may have a hard time remembering that once you watch their commercial. http://www.youtube.com/watch?v=vnOyMSEWNTs  

The message they seem to be trying to convey is that anyone can come to their store and is completely irrelevant to the fact that they are trying to sell furniture.  During the duration of the commercial furniture is mentioned very few times in comparison to the theme of it not mattering if you are black or white.

This this commercial fails miserably at selling furniture. It really has nothing to do with selling furniture, whether the owners of the store realize it or not. They are not trying to sell furniture but are instead trying to sell their “pitch” that anyone can come to the Red House, therefore they should. The commercial does not mention anything truly relevant to selling furniture to the public. There is no mention of what brands they sell, what kind of sales, or anything that would draw a customer to the business for the purpose of buying furniture.

 Another way they fail is that race should have nothing to do with selling furniture. They make the issue of race the main focal point of the commercial instead of the furniture. By trying so hard to prove that their store is not racist and that anyone can shop there, they have made the commercial incredibly racial. Racial stereotypes are rampant throughout the commercial.  Not all white males like to go deer hunting and bass fishing nor do all black guys pump iron. And just in case anyone failed to notice, let us point out the black woman who is in the commercial and is conveniently sitting by an African inspired painting. It seems slightly racist to us.

This commercial not only fails but is completely bologna.